Taco Bell Corporation first entered the United Arab Emirates (UAE) market in 2008, but due to strategic misalignments and fierce competition from established brands, Taco Bell withdrew in 2012. Since that exit, the UAE market experienced significant changes, notably a substantial increase in the expatriate population, which led to rapid growth in the consumption of Mexican cuisine. <br><br>In June 2024, considering its recent success in .....more

In March 2023, a seasoned hospitality consultant was preparing a presentation for a client in Dubai, United Arab Emirates for a luxury property in Saudi Arabia’s Sindalah Island. The consultant’s personal journey was deeply influenced by the Mumbai terrorist attacks of 2008 at The Taj Mahal Palace, Mumbai hotel, where she experienced the irreplaceable value of human empathy and service excellence in crisis. That transformative experience shaped her .....more

<p style = "color:rgb(197,183,131);"> <strong> AWARD WINNER - The Case Hub Case Writing Competition 2024 </strong> </p><br>Starting in 2024, the United Arab Emirates company Agthia Group UAE launched a new inorganic growth strategy by acquiring a series of market-leading companies. By 2025, the company had accomplished its mission to become the market leader in the food and beverage industry of the Middle East .....more

<p style = "color:rgb(197,183,131);"> <strong> AWARD WINNER - The Case Hub Case Writing Competition 2024 </strong></p><br> Zywa was a UAE-based fintech start-up focused on providing financial services tailored to Gen Z customers in the Middle East and North Africa (MENA) region. Founded in 2021, Zywa had gained significant traction in MENA’s neobanking space by offering financial services through a gamified .....more

The Young Studio Expression Arts (TYS) was a tutoring business based in Dubai, United Arab Emirates. Founded in 2020 by a former school teacher, TYS had a number of service offerings and worked with a variety of markets. It never turned down a potential sale. However, after two years of business, its owner found herself struggling to expand in the market with limited resources. A business consultation identified a key issue: that the business did .....more

Tanishq, owned by Titan Company Limited (Titan), was one of India’s largest and most iconic jewellery brands. Founded in 1994, Tanishq had become a household name, having instilled trust by certifying the quality of its gold and offering exquisite jewellery designs catering to consumers of all economic classes. As of the end of March 2023, Titan operated 763 jewellery retail stores covering its major brands. Despite its success in India, Tanishq had .....more

Zhejiang Meorient Business Exhibition Co., Ltd (Meorient) was founded in 2010 with the vision of building the world’s leading digital exhibitions company and establishing China’s first-class national exhibitions brand. This case examines Meorient brand’s internationalization platform construction and growth by embracing and harnessing digitalization. With years of experience in overseas markets and accumulated resources in various industries, Meorient .....more

In June 2024, Will Jackson, the founder and chief executive officer of Engineered Arts Limited (EA), faced a dilemma: How could his company balance commercial sustainability with ethical and regulatory compliance? EA was a UK-based designer and manufacturer of humanoid robots, most notably the Ameca robot, which had been installed in museums, science centres, and other public venues around the world where it greeted visitors and answered questions. .....more

Mr. Abdul Kasim, managing director of Arar Infra Contracting Co. LLC (Arar), needed to make a decision on the viability of a business proposal to start a new company called Dune Technologies (Dune) under Arar to build smart fire alarm devices using cloud-based technology. Kasim saw the Dune project as a transformative opportunity for Arar to enter a new market with significant growth potential and to get an early-mover advantage in the cloud-based .....more

After five years abroad, Soumaya Merhi, a Lebanese German entrepreneur, returned to Lebanon in 2013 with the goal of introducing superfoods to the Middle East. Despite limited resources, she launched TAQA Snacks (TAQA) in 2017, prioritizing sustainability alongside financial growth. By 2018, TAQA had seen remarkable 400 per cent growth, established a dedicated team, and ingrained its socio-environmental values. However, Lebanon’s severe economic crisis .....more