Akrim: Overcoming the Challenges of a Fintech in Dubai
商品編號：W44428
出版日期：2025/06/04
再版日期：
商品來源：
商品主題：Entrepreneurship; Information Systems
商品類型：Case (Field)
涵蓋議題：Fintech
難易度：4 - Undergraduate/MBA
內容長度：9 頁
地域：United Arab Emirates
產業：Other Services
事件年度：2023
Winner of the Best Case Award at the Third Case Conference organized by The Case Hub at the Suliman S. Olayan School of Business, American University of Beirut.
Akrim is a digital platform that allowed customers to pay cashless tips directly to service workers using the QR code reader technology. Service workers from different industries, such as valet parking and delivery, could benefit from this service by signing up with Akrim and obtaining a QR code. The objective and socioeconomic impact of this cashless tipping solution were clear in the mind of Farah Tabsh and the other cofounders of Akrim; however, the implementation entailed many challenges that needed to be addressed. This case describes the journey of setting up this fintech company within the UAE, the unique tipping product features, and the key challenges encountered in promoting this two-sided market solution.
教學手冊：Akrim: Overcoming the Challenges of a Fintech in Dubai - Teaching Note
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