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Cathay Pacific: Positioning for Competitive Advantage
作者姓名:Pong Yuen Howard Lam, Chi Lok Andrew Yuen
商品類型:Case (Field)商品編號:W35248
出版日期:2024/02/15內容長度:12 頁

Cathay Pacific was founded in Hong Kong in 1946. As of July 2023, Cathay Pacific passenger and cargo airlines offered scheduled services to 81 destinations in 30 countries and regions worldwide, including 14 destinations in the Chinese Mainland. The group also served an additional 131 destinations in 21 countries and regions through code-share agreements. Effective January 1, 2023, Lavinia Lau was appointed chief customer and commercial officer and .....more

Bowtie Hong Kong: An Entrepreneurial Venture to Digitize Insurance
作者姓名:Seen Meng Chew, Hugh Thomas, Jason Yeh
商品類型:Case (Field)商品編號:W32456
出版日期:2023/11/20內容長度:20 頁

Bowtie Life Insurance Company Limited (Bowtie) was the first virtual insurance company licensed by the Hong Kong Insurance Authority. Since obtaining the licence in 2018 and raising two successful rounds of venture capital, Bowtie had developed into a reasonable size, of about a hundred employees, by early 2022. Bowtie was focused on developing and selling medical insurance products under the Voluntary Health Insurance Scheme (VHIS), while also selling .....more

SenseTime Global IPO: Strategic Reaction to American Attack
作者姓名:Pong Yuen Howard Lam, Hugh Thomas
商品類型:Case (Pub Mat)商品編號:W33293
出版日期:2023/11/14內容長度:12 頁

Hong Kong-headquartered SenseTime Group Inc. (SenseTime) was founded in 2014 to commercialize artificial intelligence (AI) and was a global leader in deep-learning AI, with applications in Smart Business (facial recognition), Smart City (property damage and theft detection), Smart Life (interacting with the Internet of Things to improve consumer experience), and Smart Auto (autonomous driving). December 10, 2021, was supposed to be the date for setting .....more

Sparkle Collection: A Rising Generation’s Entrepreneurial Dilemma
作者姓名:Jeremy Cheng, Kevin Au
商品類型:Case (Field)商品編號:W32213
出版日期:2023/10/10內容長度:12 頁

Karen Chan was a Hong Kong second-generation leader in her family business, German Pool Hong Kong Limited (German Pool), a home appliance and furniture company founded by Karen’s father, Edward Chan. By July 2022, Karen had developed the family business and founded her own high-fashion brand, Sparkle Collection, amid ongoing disruptions in Hong Kong. Karen was an innovator of products and ideas for the family business, but her niche venture Sparkle .....more

HKTVmall: Responding to Shortages during the COVID-19 Pandemic
作者姓名:Chiu Yu Ko, Nouri Najjar, Adam Fremeth
商品類型:Case (Pub Mat)商品編號:W33330
出版日期:2023/08/22內容長度:9 頁

As the leading e-commerce platform in Hong Kong, Hong Kong TV Shopping Network Company Limited (HKTVmall) faced an important challenge in early 2020. The COVID-19 pandemic had severely disrupted the global supply chain for personal protective equipment (PPE), and prices for masks and other products on its website had skyrocketed. While management had little knowledge or experience in sourcing or producing such products, they wondered whether they .....more

Hong Kong Special Administrative Region Government: Addressing Global Climate Change
作者姓名:Pong Yuen Howard Lam, Kam Sing Wong
商品類型:Case (Pub Mat)商品編號:W32224
出版日期:2023/07/13內容長度:12 頁

The Paris Agreement, which came into force on November 4, 2016, applied to Hong Kong, where Kam Sing Wong had been secretary for the environment of the HKSARG since July 2012. Wong wanted every business sector and household to embark on a new low carbon journey through cleaner energy, energy conservation, and green commuting and to nurture a “use less, waste less” culture. On June 8, 2022, Wong had to announce an increase in the charge Hong Kong shoppers .....more

Senior Deli: Pioneer in an Emergent Care Food Ecosystem
作者姓名:Frank Ng, Kevin Au, Lawrence A. Plummer
商品類型:Case (Field)商品編號:W33928
出版日期:2023/03/08內容長度:10 頁

A Hong Kong start-up, Senior Deli develops a wide variety of soft meal products targeted at mostly elderly patients suffering from dysphagia, or difficulty swallowing and chewing. Its patented technologies help supply softened food that retains the original taste and appearance and appeals to local palates. There is significant market potential for soft meal products amid the aging populations in Hong Kong, mainland China, and other developed countries. .....more

Green Monday: Flexitarianism, Innovation, and Endorsement
作者姓名:Hang Yee Rosette Leung, Hugh Thomas, Hanni Jie, Pong Yuen Howard Lam
商品類型:Case (Field)商品編號:W27823
出版日期:2022/11/07內容長度:18 頁

The Green Monday Group was co-founded in 2012 by Hong Kong entrepreneur David Yeung. Capitalizing on the developing global sustainability movement and the market opportunity from growth in flexitarianism, Yeung acquired a research and development company to innovate a plant-based pig meat product, OmniPork. Through product innovation, global distribution, and celebrity endorsement, Yeung was determined to bring OmniPork to global markets. He announced .....more

Keep: Commercializing China’s Mobile Fitness Unicorn
作者姓名:Xiaojun Fan, Xin Li
商品類型:Case (Pub Mat)商品編號:W25559
出版日期:2022/05/13內容長度:14 頁

Recent years had witnessed the social phenomenon of the rise of Internet brands. Looking at Internet fitness unicorn brand Keep’s brand commercialization process, Keep demonstrated the path of creation, product adjustment and upgrade, and brand extension logic of Internet app brands. Keep started as a single-tool app providing exercise content and data records, and gradually developed into a one-stop fitness and exercise platform by actively adjusting .....more

Health View Bioanalytic Limited: Generating Impact from Research
作者姓名:Pong Yuen Howard Lam, Hugh Thomas, Elsie Tsui, Shi Yu LU
商品類型:Case (Field)商品編號:W28493
出版日期:2022/05/12內容長度:14 頁

Benny Chung-Ying Zee was a professor at a prestigious university in Hong Kong and founder of Health View Bioanalytic Limited (Health View). Health View offered fast, inexpensive, non-invasive assessments of the risk of stroke and Alzheimer’s disease by using artificial intelligence and automatic retinal image analysis (ARIA) of pictures of patients’ retinas using fundus cameras. While Health View was breaking even, Zee realized that it was not yet .....more

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