Sparkle Collection: A Rising Generation’s Entrepreneurial Dilemma
商品編號：W32213
出版日期：2023/10/10
再版日期：
商品來源：
商品主題：Entrepreneurship; General Management/Strategy
商品類型：Case (Field)
涵蓋議題：Family Business;Entrepreneurship;Venturing;Career
難易度：4 - Undergraduate/MBA
內容長度：12 頁
地域：Hong Kong
產業：Manufacturing
事件年度：2022
Karen Chan was a Hong Kong second-generation leader in her family business, German Pool Hong Kong Limited (German Pool), a home appliance and furniture company founded by Karen’s father, Edward Chan. By July 2022, Karen had developed the family business and founded her own high-fashion brand, Sparkle Collection, amid ongoing disruptions in Hong Kong. Karen was an innovator of products and ideas for the family business, but her niche venture Sparkle Collection gave her an understanding of the hardship her father faced starting a new business from scratch. Social unrest in Hong Kong in 2019 and the outbreak of the COVID-19 pandemic in March 2020 had a strong impact on the economy, drastically affecting sales of premium products. Karen pivoted to make her venture survive. She also created a new strategic plan for the enterprise’s portfolio. Sparkle Collection targeted a niche artistic and cultural sector. In contrast, German Pool’s appliance and furniture business, along with its Happy Kitchen Cafe, catered to the mass market. Karen knew that it could take years of continued investment in Sparkle Collection to make it a “star” in the portfolio. She wondered if she could balance her roles as steward of the family business, while pursuing her passion as the entrepreneurial founder of Sparkle Collection. Should she continue to invest in her venture despite uncertainties in the economy and in her own future? Or should she give up on Sparkle Collection and refocus her efforts on steering German Pool’s existing business through the pandemic?
教學手冊：Sparkle Collection: A Rising Generation’s Entrepreneurial Dilemma - Teaching Note
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