Hong Kong Special Administrative Region Government: Addressing Global Climate Change
商品編號：W32224
出版日期：2023/07/13
再版日期：
商品來源：
商品主題：Marketing; Sustainability
商品類型：Case (Pub Mat)
涵蓋議題：global warming;emissions;low carbon;sustainability;environmental;governance;Paris Agreement;marketing;communications;messaging;segmentation;targeting;positioning;developing strategies;product;price;place;promotion
難易度：4 - Undergraduate/MBA
內容長度：12 頁
地域：Hong Kong
產業：Public Administration
事件年度：2022
The Paris Agreement, which came into force on November 4, 2016, applied to Hong Kong, where Kam Sing Wong had been secretary for the environment of the HKSARG since July 2012. Wong wanted every business sector and household to embark on a new low carbon journey through cleaner energy, energy conservation, and green commuting and to nurture a “use less, waste less” culture. On June 8, 2022, Wong had to announce an increase in the charge Hong Kong shoppers paid to retailers for each plastic shopping bag they used, which was currently set at HK$0.50 (US$0.06). Even if Wong doubled the amount to HK$1.00, this would still be a small amount in absolute terms. What messages would be necessary in order to communicate to people the importance of using less plastic? Wong had to make a big decision about how much of a change to make to this small amount of HK$0.50. A small change in the actions of each citizen of Hong Kong could potentially be amplified into a large amount of absolute waste reduction.
教學手冊：Hong Kong Special Administrative Region Government: Addressing Global Climate Change - Teaching Note
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