Senior Deli: Pioneer in an Emergent Care Food Ecosystem
商品編號：W33928
出版日期：2023/03/08
再版日期：
商品來源：
商品主題：Entrepreneurship; Sustainability
商品類型：Case (Field)
涵蓋議題：social entrepreneurship;hold-up problem;ageing;soft meal;stakeholder
難易度：4 - Undergraduate/MBA
內容長度：10 頁
地域：Hong Kong
產業：Social Advocacy Organizations
事件年度：2022
A Hong Kong start-up, Senior Deli develops a wide variety of soft meal products targeted at mostly elderly patients suffering from dysphagia, or difficulty swallowing and chewing. Its patented technologies help supply softened food that retains the original taste and appearance and appeals to local palates. There is significant market potential for soft meal products amid the aging populations in Hong Kong, mainland China, and other developed countries. Yet the team has found that some patients and care homes have hesitated to adopt the products. In general, soft meal products are still new to many people and suppliers in Hong Kong. The stakeholders seem to hold up in adoption of the products. This market chasm is too costly for Senior Deli or any single start-up to overcome. Therefore, Senior Deli’s major issues are educating target customers, legitimizing soft meals, and promoting its products amid such uncertainty. At the end of 2022, a localized guideline for care foods was announced in Hong Kong, but will it create an opportunity for Senior Deli to overcome the issues it has been facing?
教學手冊：Senior Deli: Pioneer in an Emergent Care Food Ecosystem - Teaching Note
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