<b>All royalties from the adoption of this case will be donated to First-St. Andrew’s United Church.</b><br><br>In November 2022, First-St. Andrew’s United Church (FSA) was dealing with the same challenges that plagued other churches in Canada: a younger generation that was less interested in joining or supporting a traditional church congregation. With an aging membership and shrinking numbers in the congregation, FSA could .....more

This exercise immerses participants in the innovative intersection of artificial intelligence (AI) and luxury branding. Set in the competitive perfume industry, participants assume the role of entrepreneurs tasked with launching a new luxury perfume brand. They must establish a brand identity, analyze market data, design a product, and develop a marketing campaign, all while leveraging generative AI tools. The case challenges participants to think .....more

BluSmart Tech Pvt Ltd (BluSmart), a successful ride-hailing start-up in Gurugram, India, had faced the normal challenges of setting up a new sustainability-focused business but had managed to overcome several trials through its unique value proposition. BluSmart had revolutionized the ride-hailing business model by maintaining an all-electric-vehicle cab fleet, adopting an asset-heavy model of operations, and choosing to operate only in select locations. .....more

Best World International Private Limited, a company specializing in skin care and wellness products, had faced a multitude of challenges, prompting management to consider delisting it from the public stock exchange. The issues included declining profits, market uncertainties, trading halts, volatile stock prices, and increased regulatory scrutiny.

Katherine Henderson was appointed in September 2023 as the new chief executive officer (CEO) of Hockey Canada amid a crisis that highlighted systemic issues within the sport. Disclosures about the mishandling of sexual assault allegations and severe governance flaws, including the misuse of player development funds and lack of transparency, led to the resignation of former CEO Scott Smith and the entire board of directors. The problems pointed to .....more

The case provides a description of shareholder activism in December 2024 at CE Info Systems Ltd. (MapmyIndia), India’s leading deep-tech digital map company, over its plan to hive off business-to-consumer (B2C) services to a newly formed promoter-owned company without a proper return for minority shareholders. The new company will be headed by Rohan Verma, CEO and executive director of MapmyIndia, and supported by a significant investment from MapmyIndia. .....more

In March 2023, a seasoned hospitality consultant was preparing a presentation for a client in Dubai, United Arab Emirates for a luxury property in Saudi Arabia’s Sindalah Island. The consultant’s personal journey was deeply influenced by the Mumbai terrorist attacks of 2008 at The Taj Mahal Palace, Mumbai hotel, where she experienced the irreplaceable value of human empathy and service excellence in crisis. That transformative experience shaped her .....more

Huangling was a Chinese scenic rural destination that became popular with travellers when Wuyuan Huangling Cultural Tourism Co. Ltd. restored the destination and launched it in 2014 as an indigenous cultural tourist destination. However, despite initial success, tourist growth at Huangling began to slow around 2019. The general manager, Wu Xiangyang, expanded the tourism destination with seasonal events, specialty homestays, and local cuisine, but .....more

In September 2024, Karthic Rathinam was contemplating the future of his company, Out of the Box, based in Chennai, India. Founded in 2021, Out of the Box was a small but growing company that had built a strong reputation as an innovative designer and producer of cardboard products that pushed the boundaries of design and sustainability. At 25 years old, Rathinam was not the typical business owner; his entrepreneurial journey was not steered by careful .....more

Alibaba was a leading online platform for cross-border business-to-business trading. Founded by Alibaba Group Holding Limited in 1999, the platform was committed to constant digital innovations that enabled registered users to overcome various obstacles in international transactions, encompassing order acquisition, customs clearance, global logistics, cross-border payments, and partner credibility. However, only a small fraction of small and medium-sized .....more