The new president of Rogers' Chocolates has been hired to double or triple the size of Rogers' Chocolates, a high end chocolate producer and retailer in Victoria, British Columbia. The case allows a comprehensive analysis of marketing, manufacturing, human resource, financial and strategic positioning issues in a small company (sales of Cdn$12 million annually) with manufacturing, retailing, wholesaling and Internet operations. The B case .....more

This supplement to Rogers' Chocolates A looks at the long-term planning perspective with an emphasis on strategic focus.

A new president has been hired to double or triple the size of Rogers' Chocolates, a high end chocolate producer and retailer in Victoria, British Columbia. The case allows a comprehensive analysis of marketing, manufacturing, human resource, financial and strategic positioning issues in a small company with manufacturing, retailing, wholesaling and Internet operations.

Prince Edward Island Preserve Co. is a producer and marketer of specialty food products. The company president is contemplating future expansion. Two cities were of particular interest: Toronto and Tokyo. At issue was whether consumers in both markets should be pursued, and if so, how. The choices available for achieving further growth included mail order, distributors, and company controlled stores. The case helps students watch existing resources .....more

Russia was in transition from a planned to a market economy. Pepsi had preceded Coke into the former Soviet Union and was optimistic that it could further increase its market presence. However, it required a Russian organization to implement its strategy. While Pepsi had previously run its Soviet operations from Vienna, they now needed to hire and develop Russian employees and managers. A 31 year-old human resources manager in Pepsi International, .....more

The chairman and chief executive officer of SunOpta, Inc., is wondering whether or not to unlock shareholder value. The company has grown at a rapid pace, with sales growing to more than $400 million in 2005. Its stock prices has tripled over five years, but has slumped recently. The case describes SunOpta's history as well as operations in its three business units: Stake Technology, Opta Mineral and the Food Group.

The general manager, sales, of Marico Industries Ltd. India, is thinking about the future of the company's central sales organization (CSO). The central sales organization has been around for five years and has met all its original objectives. However, with a rapidly changing industry, the very success of CSO is making it seem less relevant for the future. The general manager must decide if this is true or if CSO could transform itself to cater .....more

Two cooperatives have decided to merge and in doing so will create Europe's largest dairy company. Senior management presents its recommendations to the members of the cooperatives and wait for the outcome of the vote. With MD Foods a simple majority was required. With Arla a unanimous "yes" vote was required. If a majority only approved, a second vote was held two weeks later with a majority of two-thirds required to approve the merger. .....more

The technical services manager must decide on how to proceed with the development of a new fish head cutting device based on results from a summer study of fish flesh waste. Various alternatives are presented along with projected costs, all with varying degrees of technological and financial risk. (A sequel to this case is available, titled Canadian Fishing Company (B), case 9A88D007.)

A Master Brewer is facing serious operating problems in the malthouse at the Dragon Brewing Company in China. These problems are affecting the quality of beer and endangering the health and safety of employees. He is considering three investment alternatives and is concerned not only about the financial implications but also the organizational implications and the "politics" of his recommendation.