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Marico Industries Ltd. Central Sales Organization

Srinivas Sridharan; Ramasastry Chandrasekhar

商品編號:9B06A010
出版日期:2006/03/01
再版日期:2006/04/04
商品來源:Ivey
商品主題:International Business; Marketing
商品類型:Case (Field)
涵蓋議題:Sales Organization;Marketing Channels;Emerging Markets;Rural Marketing
難易度:4 - Undergraduate/MBA
內容長度:11 頁
地域:India
產業:Food and Kindred Products
事件年度:2003

The general manager, sales, of Marico Industries Ltd. India, is thinking about the future of the company's central sales organization (CSO). The central sales organization has been around for five years and has met all its original objectives. However, with a rapidly changing industry, the very success of CSO is making it seem less relevant for the future. The general manager must decide if this is true or if CSO could transform itself to cater to the new changing needs of the Indian fast-moving consumer goods market.

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