The new president of Rogers' Chocolates has been hired to double or triple the size of Rogers' Chocolates, a high end chocolate producer and retailer in Victoria, British Columbia. The case allows a comprehensive analysis of marketing, manufacturing, human resource, financial and strategic positioning issues in a small company (sales of Cdn$12 million annually) with manufacturing, retailing, wholesaling and Internet operations. The B case presents a crisis situation, which must be resolved in a short term.
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