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Rogers' Chocolates (A)

Charlene Zietsma

商品編號:9B07M012
出版日期:2008/04/09
再版日期:2009/01/06
商品來源:Ivey
商品主題:Entrepreneurship; General Management/Strategy
商品類型:Case (Field)
涵蓋議題:Growth Strategy;Strategy Implementation;Strategic Positioning;Strategic Change
難易度:4 - Undergraduate/MBA
內容長度:22 頁
地域:Canada
產業:Food and Kindred Products
事件年度:2007

A new president has been hired to double or triple the size of Rogers' Chocolates, a high end chocolate producer and retailer in Victoria, British Columbia. The case allows a comprehensive analysis of marketing, manufacturing, human resource, financial and strategic positioning issues in a small company with manufacturing, retailing, wholesaling and Internet operations.

教學手冊:8B07M12
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