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Zenoti: Strengthen the Core or Stretch for Growth?
作者姓名:Malay Krishna, Karan Darshan Shah
商品類型:Case (Pub Mat)商品編號:W27839
出版日期:2022/10/28內容長度:10 頁

Zenoti was a software-as-a-service (SaaS) unicorn based out of Bellevue, Washington. Zenoti’s SaaS was focused on back-office resource allocation and enabling multi-location spas and salons to digitize the consumer experience. After the latest round of funding, Zenoti’s chief executive officer, Sudheer Koneru, was keen to invest in artificial intelligence and other cutting-edge technologies to deliver an Uber-like experience to consumers. Other options .....more

Zenoti: Strengthen the Core or Stretch for Growth? - Teaching Note
作者姓名:Malay Krishna, Karan Darshan Shah
商品類型:商品編號:W27840
出版日期:2022/10/28內容長度:15 頁

Teaching note for product W27839.

JX Group: Private Eldercare Expansion in China - Teaching Note
作者姓名:Meihua Shen, Xianhuan Chen, Xianhuan Chen, Rui Zhang
 商品編號:W26004
出版日期:2022/08/07內容長度:12 頁

Teaching note for product W26003.

Flashfood: Reducing Food Waste and Feeding Families - Teaching Note
作者姓名:Matthew Lynch, Robert Klassen, Melissa Hartwick
 商品編號:W28462
出版日期:2022/06/29內容長度:12 頁

Teaching note for product W28461.

Flashfood: Reducing Food Waste and Feeding Families
作者姓名:Matthew Lynch, Robert Klassen, Melissa Hartwick
商品類型:Case (Field)商品編號:W28461
出版日期:2022/06/29內容長度:13 頁

In June 2021, as Toronto-based Flashfood Inc. (Flashfood) continued to grow dramatically, its founder and chief executive officer was facing critical questions about how to manage both the firm’s mission and its business model. Flashfood partnered with grocery chains to sell near-expiry food to consumers via an app, and it had an expanding network of locations in Canada and the United States. The firm had a clear sustainability-driven objective: to .....more

Swiss Chocolate Challenge: SwissOne versus Toblerone
作者姓名:Marc Fetscherin, Camille Sibbitt
商品類型:Case (Field)商品編號:W26082
出版日期:2022/05/20內容長度:14 頁

In 2021, the chief executive officer of Cocoa Luxury SA moved back to Switzerland and founded his premium chocolate brand, SwissOne, after spending two decades in Australia manufacturing confectionery products. Growing up in Bern, Switzerland—the location of the original Toblerone factory—had inspired his unique chocolate recipe and the first three chocolate bars he intended to sell. In January 2022, once he had finished his prototypes, to finalize .....more

Swiss Chocolate Challenge: SwissOne versus Toblerone - Teaching Note
作者姓名:Marc Fetscherin, Camille Sibbitt
 商品編號:W26083
出版日期:2022/05/20內容長度:15 頁

Teaching note for product W26082.

Cunningham’s Pub: Halle-Lujah for Wings
作者姓名:Mary Dellar, Robert Mackalski, Nicolette Papastefanou, Marc Ducusin
商品類型:Case (Field)商品編號:W25213
出版日期:2022/05/18內容長度:13 頁

New opportunities, challenges, and decisions arose for a pub owner and his business partners when celebrity Halle Berry raved on social media about the hot wings served at the pub. Berry's post sparked an unprecedented 28-day sellout and a firestorm of news coverage that kept the business going at a time when the restaurant industry was suffering from government-imposed restrictions due to the COVID-19 pandemic. The pub owner and his partners .....more

Cunningham’s Pub: Halle-Lujah for Wings - Teaching Note
作者姓名:Mary Dellar, Robert Mackalski
商品類型:商品編號:W25214
出版日期:2022/05/18內容長度:12 頁

Teaching note for product W25213.

Hisense: Breaking Recurring Channel Conflict
作者姓名:Miao Cui, Xin Li, Heng Wu, Wanling Li
商品類型:Case (Field)商品編號:W26698
出版日期:2022/05/13內容長度:13 頁

Hisense Group Co. Ltd. (Hisense) was a leading manufacturing enterprise in the Chinese household appliance industry. In 2010, Hisense began to lay out its online channels. At that time, the same products had different prices in different channels, which caused fierce channel conflicts. To solve this problem, Hisense segmented online and off-line products and took a series of actions to help off-line channels improve efficiency and reduce prices. Therefore, .....more

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