The COVID-19 pandemic changed many aspects of consumers’ lives and transformed the industries serving them. This note examines the impact of the pandemic on the fast-food industry and details four main ways in which the sector was affected. First, the pandemic led to an increased reliance on technology. Second, it pushed forward new restaurant designs. Third, it accelerated the rise of “ghost kitchens,” which prepared food for consumption off the .....more

Steak ’n Shake, one of America’s oldest and most iconic fast-food chains, was founded in Normal, Illinois, in 1934. When Biglari Holdings assumed control of Steak ’n Shake in August 2008, the company was struggling and incurring losses of approximately US$100,000 per day. To turn the company around, the new owner implemented an aggressive pricing-discount strategy marketed as “4 under $4” that offered any of four different meals for under $4. The .....more

Teaching note for product W27004.

On March 17, 2018, the founder and owner of Memon Lubricants, a Shell Pakistan Limited distributor located in Sukkur, Pakistan, was trying to find the best recruitment process to hire a new sales team. Memon Lubricants had just opened a second location in Khairpur, approximately 30 kilometres south of Sukkur. Several constraints that affected the process included a tight budget, limited availability of skilled and qualified candidates, and pressure .....more

Teaching note for product W26084.

The note provides a qualitative and quantitative overview of the North American airline and airport industries with data covering 2016 to 2020. Specifically, the data covers five airlines—American Airlines Group Inc., Delta Air Lines Inc., Southwest Airlines Co., United Airlines Holdings Inc., Air Canada, and WestJet Airlines Ltd.—and five airports—New York’s LaGuardia, Los Angeles International, Chicago’s O’Hare International, Toronto Pearson International, .....more

Student Spreadsheet to accompany product W26084.

Teaching note for product W24957.

Spreadsheet to accompany product W24752.

Spreadsheet for product W24753.