This case introduces students to McLuhan’s tetrad model through a structured learning experience. Before class, students read a mini-case exploring the Zoom videoconferencing software as an example of how to apply the tetrad’s four dimensions—enhancement, obsolescence, retrieval, and reversal—and listen to the author’s podcast about the use of algorithmic control in digital labour platforms. In class, students engage in a team-based exercise using .....more

Teaching note for product W42595.

Teaching note for product W40544.

In September 2024, Dr. Mark van Buchem, head of the radiology department at Leiden University Medical Center (LUMC) in the Netherlands, was tasked with presenting at LUMC’s strategic meeting. The focus was on his department’s pioneering efforts in integrating artificial intelligence (AI) into the clinical workflow, a project that had begun in 2018. Over six years, various AI initiatives were launched, many of which had been successfully integrated .....more

This exercise provides a structured framework for introducing business students to supervised machine learning (SML), unsupervised machine learning (UML), and reinforcement machine learning (RML). The exercise revolves around applying these techniques to evaluate harassment policies, offering a hands-on and practical approach to understanding how machine learning (ML) works in real-world scenarios. The exercise is suitable for undergraduate classes .....more

Supplemental material to accompany product W41961.

Supplemental material to accompany product W41961.

Supplemental material to accompany product W41961.

Supplemental material to accompany product W41961.

Supplemental material to accompany product W41961.