This case introduces students to McLuhan’s tetrad model through a structured learning experience. Before class, students read a mini-case exploring the Zoom videoconferencing software as an example of how to apply the tetrad’s four dimensions—enhancement, obsolescence, retrieval, and reversal—and listen to the author’s podcast about the use of algorithmic control in digital labour platforms. In class, students engage in a team-based exercise using the tetrad to predict the future of algorithmic control in digital labour platforms and gain a deeper understanding of McLuhan’s model. This approach will equip students with systemic thinking skills and a structured framework for analyzing the hidden and unforeseen impacts of AI-based technologies.
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