AI, Creativity, and the Future of Work: Insights from James Cameron’s Avatar
商品編號：W47196
出版日期：2025/10/31
再版日期：
商品來源：
商品主題：General Management/Strategy; Information Systems
商品類型：
涵蓋議題：artificial intelligence;creativity;nature of work;Innovation
難易度：4 - Undergraduate/MBA
內容長度：4 頁
地域：United States
產業：Arts; Entertainment; Sports and Recreation
事件年度：2005
This exercise takes students back to 2005, when James Cameron began developing Avatar. The exercise introduces the technological breakthrough of performance capture and virtual production developed for Avatar (2009) without detailing how these innovations changed workflows or roles. Students are asked to imagine, in 2005, what such technology might mean for the future of acting, directing, and movie production over the next 10–20 years.
The aim is not to predict whether actors would be “replaced” by CGI (we now know they were not), but to explore why this prediction failed and what it teaches us about how AI-like technologies actually integrate into work. Using Matt Beane’s 3Cs model (challenge, complexity, connection), students examine how technological breakthroughs reshape the nature of work rather than simply substituting for humans. The broader lesson is to innovate with AI mindfully, avoiding both hype-driven optimism and fear-driven replacement narratives.
教學手冊：AI, Creativity, and the Future of Work: Insights from James Cameron’s Avatar - Teaching Note
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