Deltacore Analytics: AI Transformation Beyond the Algorithm
商品編號：W45949
出版日期：2025/08/25
再版日期：
商品來源：
商品主題：Information Systems; Strategy
商品類型：
涵蓋議題：Marketing analytics;AI transformation;organizational change;work redesign;human-AI interaction
難易度：4 - Undergraduate/MBA
內容長度：6 頁
地域：Canada
產業：Other Services
事件年度：2025
Deltacore Analytics was a mid-sized marketing intelligence firm that collected, analyzed, and interpreted data to inform strategic marketing decisions. While initially successful, by mid-2024, clients began to shift from Deltacore to competitors who could offer continuous and dynamic marketing solutions that depended on AI-native marketing intelligence platforms. Deltacore's earnings were suffering, and clients were raising questions about the number of analysts Deltacore used.
In early 2025, Deltacore explored the use of generative AI (GenAI) platforms to streamline some of the work they did. The tests were promising but inconsistent. Moreover, the tests raised social and cultural tensions within the organization. Now at a strategic crossroads, Deltacore's executive must decide what steps would be next for a company that celebrated the human nature of its analytics in an industry increasingly dependent on the cheaper and faster GenAI. How fast, how far, and in what ways should Deltacore leverage GenAI?
教學手冊：Deltacore Analytics: AI Transformation Beyond the Algorithm - Teaching Note
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