In preparation for the opening of a new canoe manufacturing shop, the owner has developed a business plan. He plans to manufacture 30 canoes per year out of a small rented shop. He has accumulated fixed and variable cost data, and now must decide what price he should charge for the canoes. He must also solidify his marketing strategy and set an advertising budget.

Bruce Coones has developed a new game called "Shake, Rattle and Roll". As an entrepreneur, Coones must develop a business plan in order to bring it to market.

Teaching note for product 9A93F004.

It was late March 1993, and the last major campus production was preparing to open at Talbot Theatre. Following this production, a few rental and campus groups had booked the theatre over the next few months, but the summer months remained available. The manager of the Talbot Theatre wondered if something could be done with this opportunity, and if so, what? Options ranged from essentially closing down over the summer, to encouraging a theatre school .....more

Saatchi and Saatchi was a large British advertising firm, headquartered in London, with subsidiaries around the world, including New Zealand. It had a reputation for creative staff and creative advertising campaigns, having won many international awards for its commercials. The manager of the New Zealand subsidiary wants to build an environment of creativity and motivation, while continuing to manage the creative process. Managing the process is important, .....more

The case describes the startup circumstances for Three Buoys Houseboats. It is an example of several young individuals stumbling into an opportunity and deciding to run with it without much evaluation, assessment or planning. The Three Buoys Houseboat case 9A86F005 is a detailed description of what actually happened.