Bruce Coones

Russ M. Knight

商品編號：9A94F011
出版日期：1994/09/26
再版日期：2004/02/20
商品來源：Ivey
商品主題：Entrepreneurship; General Management/Strategy
商品類型：Case (Field)
涵蓋議題：Planning;Marketing Management;Feasibility Analysis
難易度：4 - Undergraduate/MBA
內容長度：6 頁
地域：Canada
產業：Miscellaneous Retail
事件年度：1993

Bruce Coones has developed a new game called "Shake, Rattle and Roll". As an entrepreneur, Coones must develop a business plan in order to bring it to market.

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