Saatchi and Saatchi was a large British advertising firm, headquartered in London, with subsidiaries around the world, including New Zealand. It had a reputation for creative staff and creative advertising campaigns, having won many international awards for its commercials. The manager of the New Zealand subsidiary wants to build an environment of creativity and motivation, while continuing to manage the creative process. Managing the process is important, as it is essential to the delivery of high quality products to clients with demanding time lines. However, given the importance of creativity, an intensely structured process would only take away from Saatchi and Saatchi's core competence. How can you provide the right environment and incentives to make your people creative while meeting customer needs?
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