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Catfish Creek Canoe Company

Russ M. Knight; Robb McNaughton

商品編號:9A99A026
出版日期:1999/10/28
再版日期:2022/03/14
商品來源:
商品主題:Entrepreneurship; Marketing
商品類型:Case (Field)
涵蓋議題:Market Entry;Pricing
難易度:2 - Intro/Undergraduate
內容長度:4 頁
地域:Canada
產業:Manufacturing
事件年度:1998

In preparation for the opening of a new canoe manufacturing shop, the owner has developed a business plan. He plans to manufacture 30 canoes per year out of a small rented shop. He has accumulated fixed and variable cost data, and now must decide what price he should charge for the canoes. He must also solidify his marketing strategy and set an advertising budget.

教學手冊:Catfish Creek Canoe Company - Teaching Note
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