Griffin Gale, an advertising professional and hockey enthusiast, was dedicated to growing the sport of ice hockey in Lincoln, Nebraska, through his work with the Lincoln Ice Hockey Association. He had to decide how to overcome the challenges of growing the sport in a city dominated by other sports, ensuring its future in the region.

Teaching note for product W39822.

The entrepreneurial beach vendor industry is culturally vibrant on the famous beaches of Zona Sul, including Copacabana Beach and Ipanema Beach, in Brazil’s Rio de Janeiro (commonly known as Rio). Vendors, who mainly reside in low-income working-class districts known as a favelas, sell a variety of goods and services to locals and tourists from around the world. In addition to the numerous characteristics associated with Rio’s beach vendors, four .....more

Teaching note for product # W39864.

Teaching note for product W38851.

Teaching note for product W39097.

In early 2020, Daniela Suarez, a dynamic fitness entrepreneur, opened a successful studio in downtown Montreal, earning a loyal clientele with her energy and passion for holistic health. When COVID-19 shutdowns forced her to close, she quickly pivoted to online training, inspiring clients and growing her brand with engaging fitness and nutrition content. A fitness contest winner and nutrition textbook author, Suarez leveraged her expertise to cultivate .....more

Derrick and Rebecca Pearson, the unlikely owners of KNTK 93.7 The Ticket, hoped to revitalize the traditional sports radio station in Lincoln, Nebraska, since purchasing it in September 2021. To accomplish their goal, they expanded The Ticket’s programming and incorporated a community-focused approach. But the Pearsons needed to decide how to balance their efforts between traditional terrestrial radio and digital platforms. They also needed to decide .....more

In February 2022, the chief executive officer of Defeat Duchenne Canada was eager to scale up the operations of his charitable organization, from its local origins in London, Ontario to a national and impactful venture. The management team had to find the best way to develop awareness of Duchenne muscular dystrophy to secure much-needed funding for research and improve access to treatment for the rare disease. Despite facing multiple resource constraints, .....more

Teaching note for product W30129.