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Defeat Duchenne Canada: Scaling Up a Charitable Organization

Robert Mackalski, Mary Dellar, Marc Ducusin

商品編號:W30129
出版日期:2023/02/17
再版日期:
商品來源:
商品主題:General Management/Strategy; Marketing
商品類型:Case (Field)
涵蓋議題:segmentation, prioritizing segments;social advocacy, not for profit;branding, name change, brand name
難易度:4 - Undergraduate/MBA
內容長度:8 頁
地域:Canada
產業:Social Advocacy Organizations
事件年度:2022

In February 2022, the chief executive officer of Defeat Duchenne Canada was eager to scale up the operations of his charitable organization, from its local origins in London, Ontario to a national and impactful venture. The management team had to find the best way to develop awareness of Duchenne muscular dystrophy to secure much-needed funding for research and improve access to treatment for the rare disease. Despite facing multiple resource constraints, including a name and branding change from Jesse’s Journey to Defeat Duchenne Canada, the team had to focus its efforts on generating the greatest impact.

教學手冊:Defeat Duchenne Canada: Scaling Up a Charitable Organization - Teaching Note
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