?volv?: The Marketing Mix to Scale a Fitness Business

Robert Mackalski, Mary Dellar, Marc Ducusin

商品編號：W38851
出版日期：2024/03/12
再版日期：
商品來源：
商品主題：Entrepreneurship; Marketing
商品類型：Case (Field)
涵蓋議題：?volv? brand;fitness entrepreneur;resistance bands;activewear;holistic fitness;social media marketing;marketing mix;product mix;pricing strategy;consumer behavior;digital marketing;brand management;new product launch;services marketing;break-even analysis;contribution margin;business scaling;Ansoff Matrix;promotion strategies;fitness market.
難易度：4 - Undergraduate/MBA
內容長度：10 頁
地域：Canada; Colombia; United States
產業：Arts; Entertainment; Sports and Recreation
事件年度：2024

In early 2020, Daniela Suarez, a dynamic fitness entrepreneur, opened a successful studio in downtown Montreal, earning a loyal clientele with her energy and passion for holistic health. When COVID-19 shutdowns forced her to close, she quickly pivoted to online training, inspiring clients and growing her brand with engaging fitness and nutrition content. A fitness contest winner and nutrition textbook author, Suarez leveraged her expertise to cultivate a strong online following.

She later expanded into e-commerce with ?volv?, offering resistance bands and fitness apparel through drop shipping. While sales showed promise, new challenges emerged: What products should she offer? What mix would be optimal? How could she boost sales and profitability?

教學手冊：?volv?: The Marketing Mix to Scale a Fitness Business - Teaching Note
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