The entrepreneurial beach vendor industry is culturally vibrant on the famous beaches of Zona Sul, including Copacabana Beach and Ipanema Beach, in Brazil’s Rio de Janeiro (commonly known as Rio). Vendors, who mainly reside in low-income working-class districts known as a favelas, sell a variety of goods and services to locals and tourists from around the world. In addition to the numerous characteristics associated with Rio’s beach vendors, four key insights can be highlighted as being particularly noteworthy: the highly entrepreneurial and largely informal industry; the value created for consumers, vendors, and supply chains; the unique challenges; and the addition to Brazil’s economic and cultural fabric.
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