In 2023, the founders of Groww, an online investment platform based in Begaluru, India, and valued at over US$3 billion, faced a dilemma. This followed the announcement in India’s union budget that income from cryptocurrency investments would be taxed. This move raised expectations of allowing cryptocurrency trading, prompting Groww’s founders to consider entering this potentially lucrative sector as part of its aggressive growth strategy, which also .....more

Teaching note for product W39707.

AlmaBetter Edutech Private Limited (AlmaBetter) was an educational technology (edtech) start-up founded in 2019 by a pair of Indian Institute of Technology (IIT) graduates working in the data-science field, who noticed a huge shortage of skilled workers. They were passionate about teaching, so they started a YouTube channel to train young people in this field, and most of their students were able to find decent jobs after this course. When a colleague .....more

Teaching note for product W39703.

Founded by four friends in 2021, Odessey Design and Research Labs started as an education training platform for software developers before pivoting to a software design and development company offering services such as user UI/UX design, web development, and mobile app development. The company was holding back product development because of financial constraints but had recently received a funding offer from an angel investor. The founders had always .....more

Teaching note for product W41232.

Str8bat Sport Tech Solutions Private Limited (Str8bat) was a Bangalore-based sports company founded in 2017. The company offered real-time, actionable insights to cricket players through their innovative sensory chip that attached to a cricket bat, and it had quickly emerged as a significant player in the cricket technology space. Str8bat’s product leveraged cutting-edge technology, motion science, and physics to provide instant, data-driven feedback .....more

Teaching note for product # W39709.

In 2017, a doctor left his medical practice to start his new business venture, Lifetrons Inno Equipments Pvt. Ltd. As a practising doctor in the neonatal intensive care unit of a hospital in Karnataka, India, he witnessed the struggles of parents and their newborn babies that suffered from complications arising from jaundice. He thought about developing a portable low-cost phototherapy device that could be installed outside the hospital’s neonatal .....more

Supplement for product W39711.