In 2017, a doctor left his medical practice to start his new business venture, Lifetrons Inno Equipments Pvt. Ltd. As a practising doctor in the neonatal intensive care unit of a hospital in Karnataka, India, he witnessed the struggles of parents and their newborn babies that suffered from complications arising from jaundice. He thought about developing a portable low-cost phototherapy device that could be installed outside the hospital’s neonatal .....more

Supplement for product W39711.

Teaching note for products W39711 and W39713.

Mamaearth was founded by husband-and-wife duo Varun and Ghazal Alagh in 2016. The core value proposition of Mamaearth’s offer focused on toxin-free, safe products based on natural ingredients, which resonated strongly with its target audience. Despite operating in a tough and competitive industry with many large, established global and Indian companies, Mamaearth had been able to build a strong presence in the market and achieve unicorn status in .....more

Teaching note for product W33482.

Udaan was an Indian business-to-business (B2B) e-commerce start-up founded in 2016. Initially, it grew at a brisk pace, achieving unicorn status in record time. For the small retailers Udaan targeted, the pre-existing product distribution chain was long, inefficient, and highly fractured. With the arrival of e-commerce, deepening cell phone penetration, and the government’s increased interest in digitization, many start-ups emerged in the B2B e-commerce .....more

Teaching note for product W28397.

Teaching note for product W30304.

Universal Pictures’ animated movie Abominable was scheduled for release in Malaysia on November 7, 2019. However, Malaysia’s Film Censorship Board ordered the studio to cut the scenes showing a map with the controversial “nine-dash line.” Without those cuts, the Malaysian government would not allow the movie’s release in Malaysia. The nine-dash line was a geopolitically sensitive issue in the South China Sea region, pitting China against neighbouring .....more

In May 2022, Getwell Pharma India Private Limited was an independent neighbourhood pharmacy in Amritsar, India. Pharmacy retail in the country was largely dominated by traditional independent stores, until the emergence of pharmacy chains and e-pharmacies with scale advantage, extensive financial resources, large numbers of stock-keeping units, store brands, and new technology. These changes were making traditional pharmacies less attractive to customers, .....more