Founded by four friends in 2021, Odessey Design and Research Labs started as an education training platform for software developers before pivoting to a software design and development company offering services such as user UI/UX design, web development, and mobile app development. The company was holding back product development because of financial constraints but had recently received a funding offer from an angel investor. The founders had always .....more

Teaching note for product W41232.

Str8bat Sport Tech Solutions Private Limited (Str8bat) was a Bangalore-based sports company founded in 2017. The company offered real-time, actionable insights to cricket players through their innovative sensory chip that attached to a cricket bat, and it had quickly emerged as a significant player in the cricket technology space. Str8bat’s product leveraged cutting-edge technology, motion science, and physics to provide instant, data-driven feedback .....more

Teaching note for product # W39709.

In 2017, a doctor left his medical practice to start his new business venture, Lifetrons Inno Equipments Pvt. Ltd. As a practising doctor in the neonatal intensive care unit of a hospital in Karnataka, India, he witnessed the struggles of parents and their newborn babies that suffered from complications arising from jaundice. He thought about developing a portable low-cost phototherapy device that could be installed outside the hospital’s neonatal .....more

Supplement for product W39711.

Teaching note for products W39711 and W39713.

Mamaearth was founded by husband-and-wife duo Varun and Ghazal Alagh in 2016. The core value proposition of Mamaearth’s offer focused on toxin-free, safe products based on natural ingredients, which resonated strongly with its target audience. Despite operating in a tough and competitive industry with many large, established global and Indian companies, Mamaearth had been able to build a strong presence in the market and achieve unicorn status in .....more

Teaching note for product W33482.

Udaan was an Indian business-to-business (B2B) e-commerce start-up founded in 2016. Initially, it grew at a brisk pace, achieving unicorn status in record time. For the small retailers Udaan targeted, the pre-existing product distribution chain was long, inefficient, and highly fractured. With the arrival of e-commerce, deepening cell phone penetration, and the government’s increased interest in digitization, many start-ups emerged in the B2B e-commerce .....more