AlmaBetter: Business Model Challenge
商品編號：W39703
出版日期：2026/01/08
再版日期：
商品來源：
商品主題：Entrepreneurship; Strategy
商品類型：Case (Field)
涵蓋議題：business model;ed-tech;information technology;job placement;higher education;AlmaBetter;Business Model Canvas
難易度：4 - Undergraduate/MBA
內容長度：14 頁
地域：India
產業：Educational Services
事件年度：2023
AlmaBetter Edutech Private Limited (AlmaBetter) was an educational technology (edtech) start-up founded in 2019 by a pair of Indian Institute of Technology (IIT) graduates working in the data-science field, who noticed a huge shortage of skilled workers. They were passionate about teaching, so they started a YouTube channel to train young people in this field, and most of their students were able to find decent jobs after this course. When a colleague told them that they had already created a business—without even trying—they decided to quit their jobs and take the full-time plunge into the birth of AlmaBetter. Rather than marketing aggressively to enroll students and then offering run-of-the mill certification courses, they decided to adopt an outcome-driven approach. This led them to develop their Learn Now, Pay Later business model, which guaranteed students job placements and required payment from students only after they had secured jobs. This unique model was widely appreciated and resulted in a huge surge in student enrollment. However, after the COVID-19 pandemic, there was a sudden, huge downturn in the external environment, leading to massive layoffs in the tech industry. Now, in June 2024, when the enrollment for the next batch of students was about to begin, the AlmaBetter founders had to decide whether their business model would be robust enough to withstand these market conditions. Should they persist with it in its current form, make some changes, or discontinue it completely?
教學手冊：AlmaBetter: Business Model Challenge – Teaching Note
補充材料：