Groww: A Growth Dilemma
商品編號：W39707
出版日期：2026/05/21
再版日期：
商品來源：
商品主題：Entrepreneurship; Strategy
商品類型：Case (Pub Mat)
涵蓋議題：growth;fintech;new financial instruments;market penetration;competition;Groww;start-ups;diversification;financial services
難易度：5 - MBA/Postgraduate
內容長度：17 頁
地域：India
產業：Finance and Insurance
事件年度：2023
In 2023, the founders of Groww, an online investment platform based in Begaluru, India, and valued at over US$3 billion, faced a dilemma. This followed the announcement in India’s union budget that income from cryptocurrency investments would be taxed. This move raised expectations of allowing cryptocurrency trading, prompting Groww’s founders to consider entering this potentially lucrative sector as part of its aggressive growth strategy, which also included entering the neo-banking sector. While Groww had rapidly grown its user base, surpassing competitors such Zerodha Broking Ltd (Zerodha) and Upstox, its revenues and profits lagged behind. With less than 3 per cent of the Indian population investing in equities and mutual funds and with 95 per cent of wealth tied up in physical assets such as real estate and gold, Groww saw significant growth opportunities in financial investments. The company faced a critical choice: Should it launch new financial instruments such as cryptocurrency and neo-banking to cross-sell to its large user base in a flooded market and amid regulatory ambiguity, or should it continue to expand its reach with its existing products in under-penetrated markets to boost growth?
教學手冊：Groww: A Growth Dilemma – Teaching Note
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