Str8bat Sport Tech Solutions Private Limited (Str8bat) was a Bangalore-based sports company founded in 2017. The company offered real-time, actionable insights to cricket players through their innovative sensory chip that attached to a cricket bat, and it had quickly emerged as a significant player in the cricket technology space. Str8bat’s product leveraged cutting-edge technology, motion science, and physics to provide instant, data-driven feedback to help players improve their game. In February 2024, Str8bat stood at a critical juncture, as the founders faced a strategic dilemma: Should they continue to focus on cricket and consolidate their early success, or should they expand their proprietary technology to other ball sports and build on early mover advantage?
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