Teaching note for product W41535.

In May 2024, Jonathan Ballesteros, the founder and chief executive officer of Geyser Systems (Geyser), secured an important distribution agreement with BPS Direct LLC (Bass Pro Shops), one of the biggest outdoor products retailers in the world. Geyser’s core product, a water conserving shower, offered an innovative approach to water conservation—a crucial environmental and economic challenge. Bass Pro was key to growing sales for Geyser, and it was .....more

In May 2024, the founder of Keepsie Kits was planning for the future of her sustainable travel products company, based in Toronto, Canada. She had launched the venture three years earlier to address the environmental impact of disposable, single-use, heavy travel products. She also wanted to educate business and leisure travellers about reducing their environmental footprint. After starting Keepsie Kits in the aftermath of the COVID-19 global pandemic, .....more

Teaching note for product W38837.

The founder of ChopValue Manufacturing Ltd. (ChopValue) was working to resolve his growth strategy. In 2016 his research had suggested 100,000 chopsticks were thrown out daily in the Metro Vancouver region. This moment of inspiration led him to develop an initiative to recycle and recircle these utensils and to create ChopValue. The company collected and cleaned used chopsticks, pressed them into tiles, used the tiles to create furniture and home .....more

Teaching note for product W37826.

Ivan and Dan MacKinnon grew up on a farm in Bath, Ontario, where the brothers learned about the importance of farming and local supply chains. In 2014, the brothers put together their farming assets and brewing and engineering skills and launched their farm-based brewery, MacKinnon Brothers Brewing Company. After nearly 10 years of operations, the MacKinnons were faced with a growth challenge. Should they leverage their farm brewery brand and grow .....more

Teaching note for product W37041.

In April 2023, Greg Linton, the founder and chief executive officer of Tightline Anchor Inc., a start-up that sells innovative anchors to the personal watercraft industry, was preparing for growth. Linton and his team were having success with sales but they could see multiple opportunities ahead. This case explores growth decision-making challenges for early-stage ventures and competitive positioning for new products. In addition, the case explores .....more

Teaching note for product W37573.