In January 2022, Ken Shea, president and chief executive officer, and Sally van de Wiel, senior vice president of member experience and strategy, met to discuss East Coast Credit Union’s potential pursuit of B Corporation (B Corp) certification. Shea and Van de Wiel were responsible for leading a discussion at the board of directors’ annual strategic planning session scheduled for May 2022 and were expected to present a recommendation about whether .....more

Teaching note for product W43624.

Teaching note for product W45007.

Sean Rayland-Boubar, the founder of Red Rebel Armour, a Canadian streetwear company, was considering a growth plan for his company in August 2024. Red Rebel specialized in Indigenous streetwear clothing that featured Anishinaabe designs. The venture also served as a social impact enterprise, providing safe employment opportunities for Indigenous people who were trying to break the cycle of recidivism. Rayland-Boubar had grown the venture’s product .....more

In February 2025, President Trump’s threat of a 25 per cent tariff on Canadian products dominated Canadian news. Like management at many other Canadian businesses, Jill Conrod and Ciaro Moxey were trying to grasp the impact on their company, Novagevity. Novagevity produced Sperri, a meal replacement beverage that it sold to unwell and health conscious consumers, primarily in Canada. The company had just raised millions of dollars in support of a growth .....more

Teaching note for product W44743.

In May 2024, Jonathan Ballesteros, the founder and chief executive officer of Geyser Systems (Geyser), secured an important distribution agreement with BPS Direct LLC (Bass Pro Shops), one of the biggest outdoor products retailers in the world. Geyser’s core product, a water conserving shower, offered an innovative approach to water conservation—a crucial environmental and economic challenge. Bass Pro was key to growing sales for Geyser, and it was .....more

Teaching note for product W41535.

In May 2024, the founder of Keepsie Kits was planning for the future of her sustainable travel products company, based in Toronto, Canada. She had launched the venture three years earlier to address the environmental impact of disposable, single-use, heavy travel products. She also wanted to educate business and leisure travellers about reducing their environmental footprint. After starting Keepsie Kits in the aftermath of the COVID-19 global pandemic, .....more

Teaching note for product W38837.