Geyser Systems: Making Every Drop of Water Count
商品編號：W41535
出版日期：2025/02/28
再版日期：
商品來源：
商品主題：Entrepreneurship; Finance
商品類型：Case (Field)
涵蓋議題：entrepreneurship;finance;sustainability;water conservation
難易度：4 - Undergraduate/MBA
內容長度：15 頁
地域：United States
產業：Retail Trade
事件年度：2024
In May 2024, Jonathan Ballesteros, the founder and chief executive officer of Geyser Systems (Geyser), secured an important distribution agreement with BPS Direct LLC (Bass Pro Shops), one of the biggest outdoor products retailers in the world. Geyser’s core product, a water conserving shower, offered an innovative approach to water conservation—a crucial environmental and economic challenge. Bass Pro was key to growing sales for Geyser, and it was essential to fulfilling Geyser’s mission to save water. Ballesteros required significant funding to launch and scale his venture. In spring 2024, he commenced an equity crowdfunding campaign to raise over US$1.2 million. However, by May the campaign had only generated about $90,000. Ballesteros knew his product solved a problem for customers in many markets, but he needed to review his growth plans and financial requirements to make sure he was on the right track.
教學手冊：Geyser Systems: Making Every Drop of Water Count - Teaching Note
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