East Coast Credit Union: To B Corp or Not to B Corp?
商品編號：W43624
出版日期：2025/10/22
再版日期：
商品來源：
商品主題：Strategy; Sustainability
商品類型：Case (Field)
涵蓋議題：strategy;sustainability;financial services;cooperatives;B Corp Certification;credit unions
難易度：4 - Undergraduate/MBA
內容長度：16 頁
地域：Canada
產業：Finance and Insurance
事件年度：2022
In January 2022, Ken Shea, president and chief executive officer, and Sally van de Wiel, senior vice president of member experience and strategy, met to discuss East Coast Credit Union’s potential pursuit of B Corporation (B Corp) certification. Shea and Van de Wiel were responsible for leading a discussion at the board of directors’ annual strategic planning session scheduled for May 2022 and were expected to present a recommendation about whether East Coast Credit Union should pursue B Corp certification. This certification could have served as compelling evidence of East Coast Credit Union’s positive impact on its members, employees, and community. But the process to obtain and maintain certification demanded substantial investments of time, financial resources, and organizational effort. These resources were already stretched within the credit union due to its focus on other strategic priorities (e.g., amalgamation, organic growth, investment in technology). This left Shea and Van de Wiel to ask themselves, “Do we really need another certification?”
教學手冊：East Coast Credit Union: To B Corp or Not to B Corp? – Teaching Note
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