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| Beyond Meat: Changing Customer Behaviour in Food Consumption |
| 作者姓名：Chris Laszlo; Katherine Gullett; Peter Rezk;Nilesh Raut |
| 商品類型：Case (Field) | 商品編號：9B19A053 |
| 出版日期：2020/02/28 | 內容長度：10 頁 |
In 2014, the founder and chief executive officer of Beyond Meat, Ethan Brown, reflected on the question that had led him to start the company: “How difficult can it be to change what you eat for dinner?” The small start up based in Los Angeles, California, had faced considerable challenges in changing customer perceptions and attitudes since it was founded in 2009. Its intention was to address both health and environmental problems related to meat .....more
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| Beyond Meat: Changing Customer Behaviour in Food Consumption - Teaching Note |
| 作者姓名：Chris Laszlo; Katherine Gullett; Peter Rezk;Nilesh Raut |
| 商品類型： | 商品編號：8B19A053 |
| 出版日期：2020/02/28 | 內容長度：7 頁 |
Teaching note for product 9B19A053.
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| Storehouse Tea: Cultivating Options for Growth |
| 作者姓名：Chris Laszlo; Katherine Gullett; Stephanie Hagen |
| 商品類型：Case (Field) | 商品編號：9B18M202 |
| 出版日期：2019/11/01 | 內容長度：10 頁 |
In January 2017, the owner and founder of Storehouse Tea based in Cleveland, Ohio, was considering the company’s next move. Storehouse Tea focused on providing organic, fair trade certified teas, and the founder was committed to operating her business in a way that would have a positive impact in the world by providing work to local refugees. However, she wondered how she could scale this impact. Among her options, she could introduce product extensions, .....more
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| Storehouse Tea: Cultivating Options for Growth - Teaching Note |
| 作者姓名：Chris Laszlo; Katherine Gullett; Stephanie Hagen |
| 商品類型： | 商品編號：8B18M202 |
| 出版日期：2019/11/01 | 內容長度：7 頁 |
Teaching note for product 9B18M202.
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| Centric Consulting Cleveland: Staying True to Core Values |
| 作者姓名：Katherine Gullett; Chris Laszlo; Honghui Liu |
| 商品類型：Case (Field) | 商品編號：9B18C033 |
| 出版日期：2018/09/15 | 內容長度：13 頁 |
Centric Cleveland was a business unit of Centric Consulting, a full-service management consulting and technology solutions firm. The firm had been founded with the intention of being different from other consulting firms with regard to building internal and external relationships, developing and supporting employees, adjusting for work-life balance, and being devoted to community service. But in 2015, Centric Cleveland was experiencing rapid growth, .....more
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| Centric Consulting Cleveland: Staying True to Core Values - Teaching Note |
| 作者姓名：Katherine Gullett; Chris Laszlo; Honghui Liu |
| 商品類型： | 商品編號：8B18C033 |
| 出版日期：2018/09/15 | 內容長度：7 頁 |
Teaching Note for product 9B18C033.
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| Mobilityworks: Faster, Higher, Stronger |
| 作者姓名：Chris Laszlo; Katherine Gullett; Manish Gupta |
| 商品類型：Case (Field) | 商品編號：9B18M045 |
| 出版日期：2018/03/19 | 內容長度：7 頁 |
In 2015, MobilityWorks, the largest mobility dealership and reformer of wheelchair accessible vehicles (WAVs) in the United States, found itself unable to cater to a large enough fraction of the population with limited mobility. With the baby boomers starting to retire, the gap was widening at a pace much faster than the growth of the WAV industry. How could MobilityWorks re-work its business strategy in order to grow across different market segm .....more
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| Mobilityworks: Faster, Higher, Stronger - Teaching Note |
| 作者姓名：Chris Laszlo; Katherine Gullett; Manish Gupta |
| 商品類型： | 商品編號：8B18M045 |
| 出版日期：2018/03/19 | 內容長度：6 頁 |
Teaching Note for product 9B18M045.
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| Calvert Investments: Environmental, Social, and Governance Sustainability - Teaching Note |
| 作者姓名：Chantal van Esch; Chris Laszlo; Katherine Gullett; Ben Cooper;Jingya Zou |
| 商品類型： | 商品編號：8B17M017 |
| 出版日期：2017/01/30 | 內容長度：7 頁 |
Teaching note for product 9B17M017.
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| Amorim: The Future of Natural Cork - Teaching Note |
| 作者姓名：Chris Laszlo; Katherine Gullett; Tim Krueger |
| 商品類型： | 商品編號：8B17M019 |
| 出版日期：2017/01/30 | 內容長度：7 頁 |
Teaching Note for product 9B17M019.
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