Mobilityworks: Faster, Higher, Stronger
商品編號：9B18M045
出版日期：2018/03/19
再版日期：
商品來源：
商品主題：Entrepreneurship; General Management/Strategy
商品類型：Case (Field)
涵蓋議題：Social entrepreneurship, limited mobility, organizational behaviour
難易度：4 - Undergraduate/MBA
內容長度：7 頁
地域：USA
產業：Transportation and Warehousing
事件年度：2015
In 2015, MobilityWorks, the largest mobility dealership and reformer of wheelchair accessible vehicles (WAVs) in the United States, found itself unable to cater to a large enough fraction of the population with limited mobility. With the baby boomers starting to retire, the gap was widening at a pace much faster than the growth of the WAV industry. How could MobilityWorks re-work its business strategy in order to grow across different market segments?
教學手冊：MobilityWorks: Faster, Higher, Stronger - Teaching Note
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