Storehouse Tea: Cultivating Options for Growth
商品編號：9B18M202
出版日期：2019/11/01
再版日期：
商品來源：
商品主題：Entrepreneurship; General Management/Strategy
商品類型：Case (Field)
涵蓋議題：female entrepreneurs, sustainability, small business, labour standards
難易度：4 - Undergraduate/MBA
內容長度：10 頁
地域：United States
產業：Manufacturing
事件年度：2017
In January 2017, the owner and founder of Storehouse Tea based in Cleveland, Ohio, was considering the company’s next move. Storehouse Tea focused on providing organic, fair trade certified teas, and the founder was committed to operating her business in a way that would have a positive impact in the world by providing work to local refugees. However, she wondered how she could scale this impact. Among her options, she could introduce product extensions, pursue geographic expansion, target larger accounts, or hire additional employees. But which avenue for growth would best allow Storehouse Tea to further its core mission?
教學手冊：Storehouse Tea: Cultivating Options for Growth - Teaching Note
補充材料：