Teaching note for product W34843.

RiQian Motor was a Chinese company focusing on the development of wheel motors for mining machinery. Its long-term track record with providing high-quality products and service had won the trust and favour of its many clients. In 2016, the mining machinery industry began to focus on the production of electric vehicles. RiQian Motor invested in this new direction, but as of 2018, it was suffering losses in this new area. RiQian Motor was faced with .....more

<p align="justify">Established in 2002, Chengdu, China’s Four Inter Catering Group Co. Ltd. (Four Inter) was a company specializing in Sichuan cuisine and Sichuan culture dissemination. After 21 years of development, Four Inter formed a business model that emphasized both inheritance and innovation of Sichuan cuisine and provided a broader channel for its growth. In 2023, as COVID-19 came to an end, the food and beverage industry ushered .....more

Teaching note for product W37086.

Founded in 2006, Shanghai Action Education Technology Co., Ltd. (Action Education), a provider of management training services for small and medium-sized private enterprises, was the first listed management education company in China. In 2014, due to the fierceness of the market competition and the splitting of the top management team, Action Education changed their strategy from a product-oriented one to customer-oriented one and repositioned themselves .....more

Teaching note for product W34172.

Since its establishment in 1999, Xiamen Golden Home Co., Ltd. (GoldenHome) had adopted a high-end strategic positioning for its professionally produced kitchen cabinets. The company had first established a high-end brand image by differentiating its service and providing consumers with the ultimate full-process shopping experience. It had then consolidated a high-end perception of its products in the minds of its target customers by continuously researching .....more

Teaching note for product W33849.

Teaching note for product W29859.

BGI Genomics (BGI), founded in China in 1999, covered the entire field of genomic sequencing applications. During the COVID-19 pandemic in 2020, BGI’s strategic corporate social responsibility initiative, developing coronavirus nucleic acid test kits, created shared value for BGI and society; brought revenue growth to the company; and won BGI acclamation from the government, media, and public. However, as the market competition in the COVID-19 testing .....more