BGI Genomics: Strategic Corporate Social Responsibility
商品編號：W29858
出版日期：2023/06/16
再版日期：
商品來源：
商品主題：Strategy; Sustainability
商品類型：Case (Field)
涵蓋議題：corporate social responsibility
難易度：4 - Undergraduate/MBA
內容長度：9 頁
地域：China
產業：Professional; Scientific; and Technical Services
事件年度：2020
BGI Genomics (BGI), founded in China in 1999, covered the entire field of genomic sequencing applications. During the COVID-19 pandemic in 2020, BGI’s strategic corporate social responsibility initiative, developing coronavirus nucleic acid test kits, created shared value for BGI and society; brought revenue growth to the company; and won BGI acclamation from the government, media, and public. However, as the market competition in the COVID-19 testing business intensified, Zhao Lijian, chief executive officer of BGI, had to consider the company’s next direction: Should BGI significantly increase investment in the COVID-19 testing business and shoulder greater social responsibility for fighting the pandemic? Or should it shift the focus back to its main business?
教學手冊：BGI Genomics: Strategic Corporate Social Responsibility - Teaching Note
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