Action Education: A Customer-First Strategic Change
商品編號：W34172
出版日期：2024/01/16
再版日期：
商品來源：
商品主題：General Management/Strategy
商品類型：Case (Field)
涵蓋議題：Action Education;management training;China business school;strategic change;customer value;COVID-19 impact;Li Jian;consulting services;one-stop solutions;service innovation;market competition;management team;profitability boost;corporate strategy;competitive marketplace;business repositioning;top management;quality improvement;rapid development;value innovation;small-medium enterprises;customer value innovation;customer-oriented strategy;strategy fit
難易度：2 - Intro/Undergraduate
內容長度：13 頁
地域：China
產業：Professional; Scientific; and Technical Services
事件年度：2021
Founded in 2006, Shanghai Action Education Technology Co., Ltd. (Action Education), a provider of management training services for small and medium-sized private enterprises, was the first listed management education company in China. In 2014, due to the fierceness of the market competition and the splitting of the top management team, Action Education changed their strategy from a product-oriented one to customer-oriented one and repositioned themselves as a “world-class practical business school.” This strategic change not only helped Action Education win the recognition and loyalty of their customers but enhanced the company’s profitability and management ability. However, with the COVID-19 pandemic in 2020 and rising consumer demand, Action Education faced increasing pressure. Li Jian, the chair of Action Education, is considering two paths with different customer value focuses: should he add a consulting business unit and provide one-stop services for customers or standardize the company’s management training services and improve their quality and delivery?
教學手冊：Action Education: A Customer-First Strategic Change - Teaching Note
補充材料：