Four Inter Catering Group: Combining Inheritance and Innovation
商品編號：W37086
出版日期：2024/07/26
再版日期：
商品來源：
商品主題：General Management/Strategy; Strategy
商品類型：Case (Field)
涵蓋議題：business model innovation;strategic management;food and beverage;exploitative BMI;exploratory BMI;SME innovation;internationalization;regional business model;brand deepening;unknown markets;competitive advantage;growth strategy;innovation parallel;market expansion;decision-making
難易度：4 - Undergraduate/MBA
內容長度：11 頁
地域：China
產業：Accommodation & Food Services
事件年度：2023
Established in 2002, Chengdu, China’s Four Inter Catering Group Co. Ltd. (Four Inter) was a company specializing in Sichuan cuisine and Sichuan culture dissemination. After 21 years of development, Four Inter formed a business model that emphasized both inheritance and innovation of Sichuan cuisine and provided a broader channel for its growth. In 2023, as COVID-19 came to an end, the food and beverage industry ushered in a new round of development. But Four Inter was caught in the predicament of a regional business model. At this juncture of development, Xiaohong Xu, chairperson and CEO of Four Inter, needed to make a decision about the company’s future direction. Should it deepen the awareness of existing brands (refine) or explore the unknown map (expand)?
教學手冊：Four Inter Catering Group: Combining Inheritance and Innovation - Teaching Note
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