Teaching note for product W49067.

The term Sephora kids referred to young children who showed significant interest in beauty products, such as skin care and makeup. The ethics of targeting young children was debatable. At the same time, kids' interest in beauty products was expected to remain strong. Also, only one-third of Sephora kids were spending their money at Sephora (the beauty retailer owned by Moet Hennessy Louis Vuitton (LVMH)). In Canada, Shoppers Drug Mart Inc. (Shoppers .....more

In 2017, Domino’s Pizza Inc. overtook Pizza Hut LLC (Pizza Hut) as the industry leader in the pizza category. In response, Pizza Hut launched a strategy that centred on transitioning the pizza chain in the US away from dine-in and towards takeout and delivery and incorporating nostalgia in its US operations through Pizza Hut Classic restaurants. Should Pizza Hut chief executive officer Aaron Powell incorporate a stronger element of nostalgia in the .....more

Teaching note for product W47051.

Five Guys Enterprises LLC (Five Guys) had recently received significant negative publicity about its prices. In March 2024, a customer post on X (formerly Twitter) of a Five Guys receipt, along with a negative comment about the company’s prices went viral. This generated significant negative attention from the public and the story was carried by many news outlets in the United States. In December 2024, Preply Inc. conducted a study where it reviewed .....more

Teaching note for product W44188.

The iconic sandwich-franchise firm Subway IP LLC (Subway), founded as a partnership in Bridgeport, Connecticut in 1965, had grown rapidly, and by 2024, it was the second-largest restaurant chain in the world, with approximately 37,000 restaurants. While the company had experienced some difficult years beginning in 2014, it began to rebound in 2022 with the introduction of the Subway Series menu and the Grab & Go smart fridge, an automated vending .....more

Teaching note for product W42186.

In December 2023, McDonald’s Corporation (McDonald’s) announced an ambitious growth plan that involved reaching 50,000 restaurants by 2027. In order to reach this unit count goal, McDonald’s planned to open approximately 7,000 new restaurants in China. The Chinese fast-food market was one of the world’s largest and was expected to grow in 2024 and beyond. Yet, it was littered with strong competition from both large US chains and local competitors. .....more

Teaching note for product W37579.