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| Five Guys: Overpriced? Perhaps, but Does It Matter? |
| 作者姓名：Fabrizio Di Muro |
| 商品類型：Case (Pub Mat) | 商品編號：W44188 |
| 出版日期：2025/08/05 | 內容長度：11 頁 |
Five Guys Enterprises LLC (Five Guys) had recently received significant negative publicity about its prices. In March 2024, a customer post on X (formerly Twitter) of a Five Guys receipt, along with a negative comment about the company’s prices went viral. This generated significant negative attention from the public and the story was carried by many news outlets in the United States. In December 2024, Preply Inc. conducted a study where it reviewed .....more
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| Five Guys: Overpriced? Perhaps, But Does it Matter? - Teaching Note |
| 作者姓名：Fabrizio Di Muro |
| 商品類型： | 商品編號：W44189 |
| 出版日期：2025/08/05 | 內容長度：12 頁 |
Teaching note for product W44188.
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| Subway: Are Automated Vending Machines and Facial Recognition the Future? |
| 作者姓名：Fabrizio Di Muro |
| 商品類型：Case (Pub Mat) | 商品編號：W42186 |
| 出版日期：2025/01/28 | 內容長度：8 頁 |
The iconic sandwich-franchise firm Subway IP LLC (Subway), founded as a partnership in Bridgeport, Connecticut in 1965, had grown rapidly, and by 2024, it was the second-largest restaurant chain in the world, with approximately 37,000 restaurants. While the company had experienced some difficult years beginning in 2014, it began to rebound in 2022 with the introduction of the Subway Series menu and the Grab & Go smart fridge, an automated vending .....more
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| Subway: Are Automated Vending Machines and Facial Recognition the Future? - Teaching Note |
| 作者姓名：Fabrizio Di Muro |
| 商品類型：Note | 商品編號：W42187 |
| 出版日期：2025/01/28 | 內容長度：7 頁 |
Teaching note for product W42186.
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| McDonald’s: Expansion of the Chinese Market |
| 作者姓名：Fabrizio Di Muro |
| 商品類型：Case (Pub Mat) | 商品編號：W37579 |
| 出版日期：2024/12/09 | 內容長度：11 頁 |
In December 2023, McDonald’s Corporation (McDonald’s) announced an ambitious growth plan that involved reaching 50,000 restaurants by 2027. In order to reach this unit count goal, McDonald’s planned to open approximately 7,000 new restaurants in China. The Chinese fast-food market was one of the world’s largest and was expected to grow in 2024 and beyond. Yet, it was littered with strong competition from both large US chains and local competitors. .....more
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| McDonald’s: Expansion of the Chinese Market - Teaching Note |
| 作者姓名：Fabrizio Di Muro |
| 商品類型：Note | 商品編號：W37580 |
| 出版日期：2024/12/09 | 內容長度：10 頁 |
Teaching note for product W37579.
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| Checkers & Rally’s: Strategic Initiatives and Automation in a Pandemic Landscape |
| 作者姓名：Fabrizio Di Muro |
| 商品類型：Case (Pub Mat) | 商品編號：W34534 |
| 出版日期：2024/08/01 | 內容長度：11 頁 |
The iconic American fast-food chain Checkers Drive-In Restaurants Inc. (Checkers & Rally’s), headquartered in Tampa, Florida, found early success through its streamlined layout and operations. Nevertheless, it had financially struggled prior to the COVID-19 pandemic, impelling it to reflect on its existing strengths and to take strategic steps amid the pandemic to make an impressive recovery. In 2023, armed with newfound confidence from its previous .....more
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| Checkers & Rally’s: Strategic Initiatives and Automation in a Pandemic Landscape - Teaching Note |
| 作者姓名：Fabrizio Di Muro |
| 商品類型：Note | 商品編號：W34535 |
| 出版日期：2024/08/01 | 內容長度：12 頁 |
Teaching note for product W34534.
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| Wendy’s: A “Frosty” Reception for Dynamic Pricing - Teaching Note |
| 作者姓名：Fabrizio Di Muro |
| 商品類型：Note | 商品編號：W37155 |
| 出版日期：2024/06/19 | 內容長度：12 頁 |
Teaching note for product W37154.
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| Wendy’s: A “Frosty” Reception for Dynamic Pricing |
| 作者姓名：Fabrizio Di Muro |
| 商品類型：Case (Pub Mat) | 商品編號：W37154 |
| 出版日期：2024/06/19 | 內容長度：9 頁 |
In February 2024, Wendy’s CEO Kirk Tanner announced that the company planned to test dynamic pricing at select US locations sometime in 2025. However, the company’s announcement generated a significant negative public reaction, to such an extent that Wendy’s felt compelled to offer US$1 burgers as part of a special “March Madness” promotion. As the company looked toward 2025, how should Wendy’s CEO Kirk Tanner plan to implement dynamic pricing in .....more
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