Pizza Hut: Can Nostalgia and International Expansion Lift an Iconic Brand?
商品編號：W47051
出版日期：2026/02/02
再版日期：
商品來源：
商品主題：International Business; Marketing
商品類型：Case (Pub Mat)
涵蓋議題：Pizza Hut, Domino’s Pizza, competitive advantage, product innovation, target market, consumer behavior, international markets, nostalgia marketing, Pizza Hut Classics, US pizza market, pizza industry trends, takeout and delivery, restaurant strategy, emerging markets, Africa pizza market, China pizza market, India pizza market, market expansion, marketing management, global pizza market
難易度：4 - Undergraduate/MBA
內容長度：13 頁
地域：India, United States, China
產業：Accommodation & Food Services
事件年度：2025
In 2017, Domino’s Pizza Inc. overtook Pizza Hut LLC (Pizza Hut) as the industry leader in the pizza category. In response, Pizza Hut launched a strategy that centred on transitioning the pizza chain in the US away from dine-in and towards takeout and delivery and incorporating nostalgia in its US operations through Pizza Hut Classic restaurants. Should Pizza Hut chief executive officer Aaron Powell incorporate a stronger element of nostalgia in the company’s US operations? In addition, Pizza Hut had a strong presence in numerous international markets and, with a growing pizza market abroad, could potentially improve its prospects through international expansion. Which international markets should Powell target in a future expansion strategy?
教學手冊：Pizza Hut: Can Nostalgia and International Expansion Lift an Iconic Brand? - Teaching Note
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