McDonald’s: Expansion of the Chinese Market

Fabrizio Di Muro

商品編號：W37579
出版日期：2024/12/09
再版日期：
商品來源：
商品主題：International Business; Marketing
商品類型：Case (Pub Mat)
涵蓋議題：market development;international expansion;store placement;location strategy;growth plan;fast-food market;China expansion;competitive landscape;market analysis;expansion strategy;foreign market;McDonalds;restaurant placement;global strategy;international marketing;market trends;China market;store growth;location selection
難易度：4 - Undergraduate/MBA
內容長度：11 頁
地域：United States
產業：Accommodation & Food Services
事件年度：2024

In December 2023, McDonald’s Corporation (McDonald’s) announced an ambitious growth plan that involved reaching 50,000 restaurants by 2027. In order to reach this unit count goal, McDonald’s planned to open approximately 7,000 new restaurants in China. The Chinese fast-food market was one of the world’s largest and was expected to grow in 2024 and beyond. Yet, it was littered with strong competition from both large US chains and local competitors. To further complicate matters, there were rising geopolitical tensions between China and Taiwan. Should McDonald’s chief executive officer Chris Kempczinski have expanded the company’s operations in China? If so, where should McDonald’s have opened its new restaurants?

教學手冊：McDonald’s: Expansion of the Chinese Market - Teaching Note
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