Subway: Are Automated Vending Machines and Facial Recognition the Future?
商品編號：W42186
出版日期：2025/01/28
再版日期：
商品來源：
商品主題：Marketing
商品類型：Case (Pub Mat)
涵蓋議題：Artificial Intelligence;Distribution;Generation Z;Fast food;Ethics;Robotic;Technology;Location strategy
難易度：4 - Undergraduate/MBA
內容長度：8 頁
地域：United States
產業：Accommodation & Food Services
事件年度：2024
The iconic sandwich-franchise firm Subway IP LLC (Subway), founded as a partnership in Bridgeport, Connecticut in 1965, had grown rapidly, and by 2024, it was the second-largest restaurant chain in the world, with approximately 37,000 restaurants. While the company had experienced some difficult years beginning in 2014, it began to rebound in 2022 with the introduction of the Subway Series menu and the Grab & Go smart fridge, an automated vending machine that catered to consumers in non-traditional locations such as casinos, airports, and hospitals. Others in the food-service and supermarket industries had equipped similar devices with facial recognition software, sometimes without the awareness of consumers, and this had raised a number of ethical issues. In 2024, Subway’s chief executive officer was facing an important decision with regard to the fridges: should Subway follow the trend and equip its Grab & Go fridges with facial recognition software?
教學手冊：Subway: Are Automated Vending Machines and Facial Recognition the Future? - Teaching Note
補充材料：