Teaching note for product W37625.

The business model of Side Door Access Inc. (Side Door), a Canadian start-up co-founded in Halifax, Nova Scotia, was based on facilitating live music performances in intimate, non-traditional venues like living rooms, art galleries, and bookstores, enabling direct connections between artists and audiences. The platform provided artists with opportunities to perform in unconventional spaces and negotiate directly with hosts regarding performance fees, .....more

In June 2022, Jay Monahan and his executive team at the PGA Tour were evaluating their current state of operations after some of their star golfers began to leave for the rival LIV Golf League. The PGA Tour was the dominant tour for professional golfers from around the world. But some PGA Tour professionals were critical of player compensation, including digital media rights, appearance fees, and guaranteed pay. However, the LIV Golf League was backed .....more

In 2017, the owner of Toboggan Brewing Company (Toboggan) needed to increase production capacity for his craft beer without making a capital investment. Toboggan was a very small player in the Ontario market; however, its craft beer had significant opportunity for growth due to the owner’s strong business acumen and a proven consumer demand for the product. The owner had four options for potential contracting partners. The trade-offs between his contract .....more

Teaching note for product 9B19A035.

A student pursuing his master’s degree in thermal engineering at Western University, in London, Ontario, was a self-proclaimed coffee snob. In his search to find a high-quality coffee he could make and take to go, he discovered no coffee maker, on the market, suited his exact needs. He began applying his knowledge of thermal fluids engineering in designing his own travel-friendly all-in-one coffee press, which he called the Pascal Press. After developing .....more

Teaching note for product 9B18A037.

Teaching note for product 9B17A051.

In 2015, Wrist & Rye Inc. was a new start-up venture in London, Canada, created by several undergraduate students who all had a passion for male fashion. Designed for young, working, professional men, the company's high-end beaded bracelets and accessories were all about looking cool and being associated with the brand. Each bracelet had a story centred on a specific cocktail to create a sense of bonding that could enhance conversations among .....more

It was September 28, 2015 when Murray Sawchuck, an award-winning magician and headline performer in Las Vegas received an e-mail from Seth Leach, a young, but accomplished creator of viral videos based in Denver, Colorado. Leach felt strongly that Sawchuck’s talent for magic and comedy had great social media potential and that a meaningful collaboration could be developed between them. An initial test video was recorded and was an instant viral success .....more