Music in Motion: Side Door's Pandemic Transition
商品編號：W37625
出版日期：2024/09/07
再版日期：
商品來源：
商品主題：General Management/Strategy; Marketing
商品類型：Case (Field)
涵蓋議題：Music industry, COVID-19, adaptation
難易度：4 - Undergraduate/MBA
內容長度：10 頁
地域：Canada
產業：Information; Media & Telecommunications
事件年度：2020
The business model of Side Door Access Inc. (Side Door), a Canadian start-up co-founded in Halifax, Nova Scotia, was based on facilitating live music performances in intimate, non-traditional venues like living rooms, art galleries, and bookstores, enabling direct connections between artists and audiences. The platform provided artists with opportunities to perform in unconventional spaces and negotiate directly with hosts regarding performance fees, with Side Door taking a modest commission. As the COVID-19 pandemic emerged in early 2020, Side Door had to adapt to achieve continued growth. The chief executive officer considered various adaptations, including partnering with platforms such as Zoom and Twitch to facilitate virtual concerts; exploring different revenue models like pay-what-you-can and subscriptions for exclusive content; and diversifying offerings with workshops, masterclasses, and panel discussions. Each option presented its own set of challenges and opportunities and required her to weigh the potential impacts on Side Door’s mission, artist relations, audience engagement, and long-term strategy.
教學手冊：Music in Motion: Side Door's Pandemic Transition - Teaching Note
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