Pascal Press: Crowdfunding a New Coffee Revolution
商品編號：9B18A037
出版日期：2018/06/22
再版日期：2018/06/25
商品來源：
商品主題：Entrepreneurship; Marketing
商品類型：Case (Field)
涵蓋議題：crowd funding, innovation, startups
難易度：4 - Undergraduate/MBA
內容長度：7 頁
地域：Canada
產業：Manufacturing
事件年度：2015
A student pursuing his master’s degree in thermal engineering at Western University, in London, Ontario, was a self-proclaimed coffee snob. In his search to find a high-quality coffee he could make and take to go, he discovered no coffee maker, on the market, suited his exact needs. He began applying his knowledge of thermal fluids engineering in designing his own travel-friendly all-in-one coffee press, which he called the Pascal Press. After developing a functional prototype he thought there may be commercial value to his product design, and sought out assistance from a neighbouring business school professor to help him realize the business potential of his innovative design.Despite securing various streams of financial support, he had not been able to raise the full $60,000 he needed. One recommendation he had received early in the process was to secure his desired funding through Kickstarter—a dedicated web platform designed to bridge the funding gap of many start-up ventures by pre-selling products to a large pool of interested early adopters. In 2017, he set out to discover whether a crowdfunding option would work for his fledgling business.
教學手冊：Pascal Press: Crowdfunding a New Coffee Revolution - Teaching Note
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