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Magic Murray's Viral Videos

Colin McDougall; Holly Earith;

商品編號:9B17A052
出版日期:2017/10/05
再版日期:2018/03/26
商品來源:Ivey
商品主題:Entrepreneurship; Marketing
商品類型:Case (Field)
涵蓋議題:viral videos;digital marketing
難易度:4 - Undergraduate/MBA
內容長度:8 頁
地域:United States
產業:Arts; Entertainment; Sports and Recreation;
事件年度:2015

It was September 28, 2015 when Murray Sawchuck, an award-winning magician and headline performer in Las Vegas received an e-mail from Seth Leach, a young, but accomplished creator of viral videos based in Denver, Colorado. Leach felt strongly that Sawchuck’s talent for magic and comedy had great social media potential and that a meaningful collaboration could be developed between them. An initial test video was recorded and was an instant viral success with more than 100 million views across all social media platforms. Sawchuck could not decide if it was just luck or whether there really was a success formula for creating viral videos that was reliable and replicable. He also was unsure just how to leverage his brand as an entertainer through these videos such that there would be tangible value created from them.

教學手冊:8B17A052;
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