Teaching note for product 9B09M087.

A young entrepreneur with a passion for filmmaking moved to Los Angeles and set up his own film production. The film, entitled Movin 'In, had many of the ingredients of a successful motion picture. It had an international cast, talented and well-known stars, top rate production value, and a likeable story. However, he soon learned that these were not the only factors required for a successful movie. After years of hard work and an investment of .....more

Faced with capacity constraints at the company's river fed facilities, the president and general manager of Piscifactorias de los Andes (Piscis), the largest trout farming company in Peru, is considering an option to create a trout farm on Lake Titicaca. Although Titicaca was the largest lake in South America and was in many ways ideally suited to trout farming, all previous attempts to commercialize the lake's fishery had failed. In addition, .....more

Teaching note for product 9B07M003.

Teaching note for product 9B05A014.

New Century Brewing: Moonshot Caffeinated Beer discusses the introduction of a completely new beverage to the U.S. market. New Century Brewing, which is owned by one of the founders of Boston Beer Company, is a small brewer that outsources production to third party brewers. It has two products, a light craft beer sold in upscale shops and restaurants, and a caffeinated beer, which is oriented towards younger drinkers mainly between 21 and 25 years .....more

The health and fitness trend that started in the 1980s and became a staple of American lifestyle in the 1990s created numerous opportunities for new firms to introduce niche products. The founder of No Pudge! Brownies worked with a consultant to develop a fat-free brownie mix. She then designed a lean organization where production, distribution and Internet orders were all outsourced. Immediately she is faced with her Achilles heel, the slotting fees .....more

Teaching note for product 9B03M033.

Discusses the historical context of the global beer industry, followed by a discussion of the industry in each major world market, including North America, Asia, Europe, Africa and Latin America. The U.S. market has only seen growth in crafting brewing and microbrewing, and some major U.S. brewers have sought growth through access to international markets. However, companies that have been most successful internationally are those that have small .....more