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Note on the Global Beer Industry

Christopher J. Robertson; William Crittenden; David T.A. Wesley

商品編號:9B03M012
出版日期:2003/05/28
再版日期:2009/10/21
商品來源:
商品主題:General Management/Strategy
商品類型:Note
涵蓋議題:Imports;Global Product;Joint Ventures;International Business;Northeastern
難易度:4 - Undergraduate/MBA
內容長度:15 頁
地域:United States; Europe; Africa; Latin America; Asia
產業:Manufacturing
事件年度:2001

Discusses the historical context of the global beer industry, followed by a discussion of the industry in each major world market, including North America, Asia, Europe, Africa and Latin America. The U.S. market has only seen growth in crafting brewing and microbrewing, and some major U.S. brewers have sought growth through access to international markets. However, companies that have been most successful internationally are those that have small domestic markets. These include South African Breweries, Interbrew and Heineken.

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