YvesCreations LLC: Alex Goes to Hollywood
商品編號：9B09M087
出版日期：2009/10/30
再版日期：2010/02/26
商品來源：
商品主題：Entrepreneurship; General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：Personnel Management;Leadership;Distribution;Northeastern
難易度：4 - Undergraduate/MBA
內容長度：17 頁
地域：Switzerland; United States
產業：Arts; Entertainment; Sports and Recreation
事件年度：2008
A young entrepreneur with a passion for filmmaking moved to Los Angeles and set up his own film production. The film, entitled Movin 'In, had many of the ingredients of a successful motion picture. It had an international cast, talented and well-known stars, top rate production value, and a likeable story. However, he soon learned that these were not the only factors required for a successful movie. After years of hard work and an investment of nearly $1 million, the entrepreneur could not find anyone to distribute his film. At the time of the case, it was difficult to get distribution because there were more films on the market than ever before. Historically, it took more effort to make an independent film, and distribution was easier to secure. When the digital revolution began, the market was flooded with more independent films than distributors could handle. By 2001, independent films were a commodity and DVD distribution deals were plentiful, but theatrical distribution was almost impossible to get because there were more independent films than screens to put them on. The case considers the many challenges faced by all entrepreneurs, such as leadership, management and personality conflicts, as well as those unique to the film industry.
教學手冊：YvesCreations LLC: Alex Goes to Hollywood - Teaching Note
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